Indie Roller

Riding the Rollercoaster

We understand your life as a creative business owner.

You want to feel in control and secure in your business. You want to know that all the effort you’re putting in will be worth it. You’d like to utilise your time more effectively, reach a wider audience, create more sales and make a consistent income with reliable revenue.

We help you do this from the ground up so you have a solid foundation to work from.

Our mission is to help creatives grow sustainable businesses free from comparison, imposter syndrome and burn out.

We give you the tools and specific strategy to stay in your own lane, protect your energy and create what you want to see in the world.

Yes there will be ups and downs – the rollercoaster rides regardless – but within Indie Roller you will have community and a solid plan based on human psychology to be successful.

We help creatives build a business without burn out

In three simple steps:

1, Make Money

2, Feel Better

3, Keep Going

We have a straight-forward, no nonsense approach

Every Monday, our founder Leona, shares a 3 minute insight into the inboxes of creative business owners around the world. We can help you reduce overwhelm, get unstuck and start making your business work the way you want it to.

Yes please!

Inside the Indie Roller Membership

Membership is currently closed and will re-open on 18th March 2022 for 72 hours.

In the mean time, here’s how Indie Roller has helped some of our members recently…

Chelsey Bricknell
Cotton Candy Caboodle
Going from zero business knowledge to having a whole course of different aspects of business right at my fingertips 24/7 is priceless.
Olivia Moon
Nido
Oh my goodness, it has just been a life raft for me. I'm not sure I could attribute one single win to being in the membership, it's just shaped my business and who I am over the past two years. Being a member has made me confident, feel part of something and has helped me navigate being a new mum with a new business - connecting with members has helped me to stay connected to myself.
Sarah Morrison
Lewisian Nice
Indie Roller helped me finally realise it's OK to go at my own pace and helped me step put of my comfort zone to "feel the fear and do it anyway".
Marcia Wilson
Fizz & Giggles
It’s helped me plan for events such as Christmas and launch wholesale.
Rachael Lowenna Farrar
Lowenna Designs
It helped grow my confidence with my business and make me feel that even when things went wrong I could keep going and learn from those mistakes. My biggest win is to continue growing my business, and that through the membership I have learnt to implement sales strategies and focus outside of social media.
Hannah Miles
Hannah Miles Paperart
The courage to apply for Not On The High Street as another income stream, and to put up my prices.
Helen Lamont
Helen Lamont Design
Pay myself monthly.
Holly Warren
Wild Flora Handmade
Help with understanding how wholesale worked and setting it up. I now have two stockists. Also giving me the courage to realise that I could turn my business into something so I could step away from teaching.
Emma Jamieson
Dolly Shots!
Encouraging me to take my business seriously and develop the confidence to negotiate time off work to dedicate properly to my business in the hope of growing it next year.
Shannon Reed
Mockingbird Makes
Having a community that really gets it, that is incredibly generous and uplifting. Leona has done, and is continuing to do, the emotional, mental and social work to make this a leading community.
Charlotte fiddy
Happy Sunshine Studio
Indie Roller gave me the courage to restart my business.
Kate Kruger
Irregular Thoughts
Being part of a community, taking myself seriously, being given tools to make stuff happen!
Léonie Flower
Léonie Flower Studio
Definitely helped me launch my clothing line.
Jo Froud
Dolly and Fred Designs
I’ve not long joined but it’s helping me to really focus on building the foundations of my business and finding the joy in doing what I love.
Lucy field
Memories Mapped
Having the confidence to go for things. Launching products I've been delaying but also having the confidence in myself to know if it fails its not personal.
Sarah Ahmad
Resin & Be Thankful
Figuring out the best ways for me to sell my creations, how to successfully market online and how to approach wholesalers.
Maya Doyle
Uschie
Confidence and support in putting more time into my business alongside my day job. The support of seeing others go through the same struggles and inspiration to keep going even when quitting seems easier.
Elspeth Rodden
The Wiggly Stick
Motivation to just get on with it instead of procrastinating.
Helen Ridley
Helen Ridley Illustration
Indie Roller helped me get ready for wholesale, improve my email marketing and focus on how to grow my business.
Biggest win has been creating my wholesale catalogue and price list.
Louisa Bess
Raspberry Cat Designs
That it's not a race, and it's ok to work at my own pace.
Lizzi Flaherty
Harriett & Evelynn
Finding a supportive community who genuinely want to help and support each other. I see success everywhere in the group and people making good money in their business.

The Indie Roller Podcast

A secret sharing, myth busting and truth telling podcast that will inspire you to go all in on your creative business.

Scrolling Less to Create Success
Indie Roller
Today I'm sharing my biggest win of 2021 and that's how I've scrolled less and spent more time creating.

I discuss the two types of scrolling and how one can be useful and the other isn't. The unuseful unintentional scrolling is part of a wider problem where we can find ourselves consuming more than we are creating which can lead to comparison and imposter syndrome. A heady mix that serves none of us.

Have a notepad and pencil handy to create your own Creative Business Clock which is a tool I share so you can start to make sense of the time you have available and how you would like to spend it.
Listen Here
Making Sense of Creative Business
Indie Roller
Growing a creative business can feel like you can't catch up with a toddler who is running away from you. You feel like you don't quite have control of the situation which is both scary and in the long run: tiring.

So I have spent a lot of time thinking about how we can make sense of our businesses to create an experience for ourselves where we feel in control most of the time and more calm.

I asked myself: What core areas can we pay attention to? And how do those areas fit together?

Creative business is a jumbo jigsaw. We can see what it looks like on the outside of the box and we have all the pieces inside the box. It's now time to put it together.
Listen Here
My Creative Business and Me
Indie Roller
We rarely pause to consider the relationship we have with ourselves as a creative business owner. Our relationship with ourself is created by how we think about ourselves and the quality of those thoughts. The quality of those thoughts will impact the businesses we create.

In this first of 8 solo episodes Leona will be exploring mindset work in the creative business world.
Listen Here

More Podcasts

Scrolling Less to Create Success

Making Sense of Creative Business

Indie Roller

My Creative Business and Me

Indie Roller

The Spark