About

Sales Coach and Founder: Leona Baker

Over the past two decades I’ve sold over a million pounds worth of products and services.

I can sell anywhere from E-commerce platforms to in-person events, one-to-one business models to one-to-many business models and recurring revenue to retailers and pop-ups.

I make money from my creativity because it’s simply who I am.

But I’m not a magical unicorn!

I can do this because I have learnt and practised a very specific skills-based process.

You can absolutely do this too.

You’ll become a creative person who is in control of creating sales.

You don’t have to choose between honouring your creativity or making money.

You can enjoy both.

Time to unlearn the 'selling is icky' narrative and relearn how to joyfully sell.

Let me show you how. in the Joyful Selling for Creative Professionals program.

  • 2022

    Launched a game-changing lifetime program to help creative professionals enjoy selling in 20 minutes a day.

  • 2021

    Became a certified coach with the Life Coach School and authorised to teach the Self-Coaching Model.

  • 2020

    Taught hundreds of creatives how to market and sell online during a worldwide pandemic.

  • 2019

    Ran a hugely successful Kickstarter campaign to self-publish a creative business handbook and was named one of the UK's top 10 business advisors by Enterprise Nation.

  • 2018

    Launched a subscription membership group as part of Indie Roller to deliver weekly mentorship to creative business owners.

  • 2016

    Started a family and left London after 21 brilliant years.

  • 2015

    The Lucky Dip Club subscription box becomes a 6-figure business in it's second year.

  • 2011

    Toured the UK hosting creative business talks and workshops from Glasgow to Bristol.

  • 2005

    Opened Bricks and Mortar Superette to sell the work of artists and makers alongside my own design and production studio.

  • 2004

    Held first business talk at the Fashion & Textile Museum called 'How to Sell Your Goodies Online.'

  • 2003

    Launched first business - a jewellery label - Lady Luck Rules OK from a market stall and turned it into a global brand with over 240 worldwide stockists in 12 months.

I'm honoured to stand for an independent creative way of life. Each day I'm honing my craft and figuring out how I can best serve my students and community.