About

Creative Sales Coach and Founder: Leona Baker

Over the past two decades I’ve sold over a million pounds worth of products and services.

I can sell anywhere from E-commerce platforms to in-person events, one-to-one to one-to-many business models and recurring revenue to retailers and pop-ups.

I make money from my creativity because it’s simply who I am.

But I’m not a magical unicorn.

I can do this because I have learnt and practised a very specific mindset and skills-based process.

Which means you can absolutely do this too.

You’ll become a creative person who is in control of creating sales.

You don’t have to choose between honouring your creativity or making money.

You can enjoy both.

Time to unlearn the 'selling is icky' narrative and learn how to joyfully sell from your values and creativity.

Let me show you how in the Joyful Selling for Creative Professionals program.

In the meantime, here's the trail I've been blazing for the past 19 years...

  • 2022

    Launched a game-changing lifetime program to help creative professionals enjoy selling in 20 minutes a day.

  • 2021

    Became a certified coach with the Life Coach School and authorised to teach the Self-Coaching Model.

  • 2020

    Taught hundreds of creatives how to market and sell online during a worldwide pandemic. Ran online workshops for various clients alongside in-house classes and meet-ups on Zoom.

  • 2019

    Ran a hugely successful Kickstarter campaign to self-publish a creative business handbook and was named one of the UK's top 10 business advisors by Enterprise Nation.

  • 2018

    Launched a subscription membership group as part of Indie Roller to deliver weekly mentorship to hundreds of independent creative business owners. Organised meet-ups around the UK to encourage creatives to talk about mental health to keep going.

  • 2016

    Started a family and left London after 21 brilliant years. Bought our family home in sunny Margate.

  • 2014 to 2019

    Created a multi six-figure business called Lucky Dip Club - a subscription box sending happy mail created by artists and makers.

  • 2011

    Toured the UK hosting creative business talks and workshops from Glasgow to Bristol.

  • 2005 to 2010

    Opened Bricks and Mortar Superette to sell the work of artists and makers alongside my own design and production studio.

  • 2004

    Held first business talk at the Fashion & Textile Museum called 'How to Sell Your Goodies Online.'

  • 2003 to 2010

    Launched first business - a jewellery label - Lady Luck Rules OK from my Portobello market stall and turned it into a global brand with over 240 worldwide stockists. We partnered with the V&A, Tate Britain, Somerset House, the Barbican and many more super venues to run creative workshops.

I'm honoured to stand for an independent creative way of life.

Each day I'm honing my craft and serving my members and community.

Come join me over on Instagram or listen to my podcast to dive in and get started today.