Hilda

Indie Biz ownerRosanna Costello

Hi, I'm Rosanna, the founder of Hilda.

Hilda grew from a combined passion for plants and great design. I'm a Product Designer at heart and after slowly turning my home into a houseplant haven, the light bulb moment came when I realised I could combine two big passions and help others feel the fulfilment and joy that comes from caring for houseplants - and so Hilda was created!

Hilda is here to help you slow down and plant up, with everything you need to help your houseplants feel at home. With a curated selection of products from independent designer/makers along with my own designs in Hilda Originals, there's sure to be something for you and your houseplants.

Along with my careful selection of products, join me on Instagram and we can chat all things houseplants in the Hilda Plants & Prosecco Instagram Live, the first Thursday of every month. Come along with a drink of something and any houseplant questions you have and let's slow down and plant up together.
Rosanna x

Hi, I'm Rosanna, the founder of Hilda.

Hilda grew from a combined passion for plants and great design. I'm a Product Designer at heart and after slowly turning my home into a houseplant haven, the light bulb moment came when I realised I could combine two big passions and help others feel the fulfilment and joy that comes from caring for houseplants - and so Hilda was created!

Hilda is here to help you slow down and plant up, with everything you need to help your houseplants feel at home. With a curated selection of products from independent designer/makers along with my own designs in Hilda Originals, there's sure to be something for you and your houseplants.

Along with my careful selection of products, join me on Instagram and we can chat all things houseplants in the Hilda Plants & Prosecco Instagram Live, the first Thursday of every month. Come along with a drink of something and any houseplant questions you have and let's slow down and plant up together.
Rosanna x