We are a family-run business that was set up in response to the challenge we found in locating the right clothing and good for our baby girl, Ruby. We found that 100% organic clothing was either prohibitively expensive, or extremely hard to find. So we set out to find a solution to this and put in place the simplest means of correction: we built our own store!
Rubyzchoice is the ideal place for you to turn around if you are looking for quality, high-end and organic clothing that does not break the bank. We know how fast kids grow, and how quickly a garment could go from essential to unfitting. We want to help you avoid seeing your clothing bill go through the roof, all without having to compromise on quality or comfort.
Our Little girl, Ruby has always been very clear in her own mind what colours she wants to wear – and so the idea of Rubyzchoice was conceived. A unisex wardrobe of pyjamas where the only thing that matters is ensuring the highest quality using the very best products. Where both little girls and boys are free to select their favourite colours from the rainbow.
Sometimes I ended up in the Boys section if I wanted to buy her a blue, green or grey colour. Of course, I don’t have anything against pinks and purples – in fact Ruby’s first choice is usually purple. But I am a firm believer that, as parents, we should be able to choose whichever colours we wish to have for our children, regardless as to whether they are little boys or girls.
The other thing I learnt very quickly is that kids come in different sizes. And that whilst age can be a helpful predictor, it often isn’t. So I decided to size all our clothes at Rubyzchoice by height of the child (in cm). For those that aren’t 100% sure their child’s height we have a helpful table to estimate size by age. But in buying clothes by size (and not age) we ensure our little one’s pyjamas fit every time.