The Indie Roller Membership in 2020


Indie Roller is a vibrant community of independent business owners who have chosen to come together to share their experiences, hone their business skills and work towards what success means to each of them.

The membership was brought to life via a hugely successful Kickstarter campaign and now delivers quality, affordable and accessible peer-to-peer business guidance.

The good news is - it's not too late to join the party!

For a one-off payment of £47, you'll receive:

  • A 40,000+ word interactive PDF: “The Indie Roller Handbook”.
  • An online course plus monthly masterclasses and Q&As delivered throughout 2020 to your inbox.
  • Be a part of a supportive 1,500+ member community.

Purchase your Indie Roller Membership.

The digital Indie Roller Handbook

Are you ready to try something different?

Perhaps you want to get going but you don’t know where to start?

Could your business journey lack clarity?

Are you in a creative slump?

You’d like to shake things up to spark the love again!

I’ve written an easy-to-use book that shares practical strategies and behind-the-scenes stories to inspire you to build a business in a way that makes sense to the rhythm and values of your life. We delve into planning, financials, branding, designing, manufacturing, marketing, selling, suppliers and evolving - all written by and for companies of one.

The Handbook also includes the RAINBOW Reframe to inspire you to reset thought patterns and feel your feelings as a foundation to positively propel you and your business forward. It’s a mindset framework to empower you to bring your work into the world from a place of self belief and self care. When you prioritise yourself within your creative biz journey you can reach your true potential and bloody well enjoy it!

Throughout the book I share the real stories from my 17 years running creative businesses which include jewellery label Lady Luck Rules OK, a vintage website Thrift-ola and subscription box Lucky Dip Club. We are joined along the way by a handful of brilliant Indie Rollers who also share how they are making it happen.

The book ends with an in-depth kick-ass resources section because I don’t believe in keeping contacts a secret. Knowledge is power and this is about lifting the indie collective higher so we all succeed.

You can launch, grow, run and evolve a thriving Indie Biz with the truths and secrets shared in the Indie Roller Handbook.

Your digital copy will be delivered by email upon the purchase of your membership. It will be sent as an Ebook which can be read through E-books on an iPad and also as an interactive PDF. An audio version will also be made available in early February 2020.

The online course to guide you through The RAINBOW Reframe at your own pace

The online course brings to life the RAINBOW Reframe so you can integrate the parts that resonate with you into your business practises.

Both video and audio lessons are available which are no longer than an easily digestible 20 minutes and will be sent via email. Downloadable worksheets and checklists are provided to support you to do the work, build habits and move towards your business vision and measures of success.

The course content includes:

Resilience - The essence of the keep going campaign and building self worth as a business owner.

Authenticity - You do you and learn how to tell your story.

Intention - How preparing for mistakes to happen and defining your purpose is the path to growth.

Nurture - Do less to deepen your impact, reflect to move forward and debunking the overnight success myth.

Boundaries - Actively taking care of yourself to build a long-term business.

Own it - Stop apologising and feel the fear as a springboard for change.

Way forward - You’ll probably never feel ready and that’s OK. The ideal ratio of winging it and planning to enjoy turning your seeds of ideas into a profit and purpose driven business.

The online course will be e-mailed to you over 7 days - a lesson per day - and presented for you to work through at your own pace.

The community – support & sharing with like-minded business owners

Join the lively Indie Roller closed Facebook community to support you to do the work. Our carefully admined group will ensure a high quality of content and sign-posting answers to avoid repetition. Let’s share stories, collaborate and cheerlead one another so no-one feels alone on their creative business journey.

Our team of industry experts will be on-hand to answer specific queries ranging from manufacturing to marketing.

Monthly Masterclasses and Q&As with Industry Experts and experienced Indie Biz owners will be delivered via Facebook live to discuss key areas of the Indie Roller E-book.

All Masterclasses and Q&As will also be emailed to you throughout 2020 so if you don't use Facebook you won't miss out.

Quarterly meet-ups around the UK

Stepping out from behind our screens and meeting IRL is one of my favourite parts of Indie Roller and a brilliant way to re-ignite inspiration and take strength from a small handful of humans who just get it.

The meet-ups will happen once a quarter and the cities chosen will be voted for by the community. The dates and venues will be emailed to all members by February 2020 so you can reserve the dates of interest in your diary.

Can’t wait to meet you!

Who is this for?

This is ideal for you if you are:

  • A business owner, or aspiring business owner
  • A creative spirit with a passion for indie
  • Looking to learn in a way which suits you, from people you admire
  • Excited to tap into the power of being a part of a supportive community
  • Prepared to get vulnerable and share your stories to help others learn from your experiences
  • Laura Bath
    Peg & Board

    'Hands down the best money I’ve spent on my business. My reach on insta is up and I have such a better understanding of the other platforms too and that’s not even the best bit. It’s an absolute pleasure to be a part of. Something money can’t buy is passion and Leona has bags full of that and even more knowledge. My confidence is up 100%.'

  • Gabrielle Godoy
    House of Hooray

    'As small business owners more often than not we are intertwined in our businesses, the group is a very safe space for members to have open and honest conversations and discussions often take a very holistic approach to help members figure out their business journey. This is led by Leona who is a wealth of inspiration and knowledge.'

  • Alison Morris
    Veiled Rebel

    'I knew I wanted to be part of a community led by Leona, who I saw as a special indie biz owner. She has created an inclusive, authentic, very practical group. It feels safe. Somewhere to openly discuss problems and challenges, celebrations and wins. Leona is a fantastic guide and support.'

  • 'Being a member of Indie Roller has opened my eyes to new opportunities, given me confidence to do and try things I’ve not done before and worked alongside an incredibly supportive, welcoming and talented group of indie biz owners.'

  • Lorelai Le Quilliec

    'It's such a great community and Leona is always so spot on with her advice! She has inspired me to always go with my gut instinct, which has led me to take a month off to explore new creative techniques and materials, with zero guilt!'

  • Veronica Dearly
    Veronica Dearly

    'Indie roller is a lightning bolt of magic, striking right where you and your business might need it, when you need it.'

  • 'It's been invaluable to have the Indie Roller army behind me every step of the way in my business, sharing advice, words of wisdom and support.'

  • Sofaya Hussein

    'Indie Roller makes me feel seen, heard and supported in a way I hadn’t experienced in my two years of being a small biz owner.'

  • Wendy Duncan
    The Sidlaw Hare

    'I’m looking at my Kickstarter with fresh eyes and lots of ideas, Leona made me feel calmer about it all and that I can do it. I love having Indie Roller in my corner.'

Join Indie Roller today!

Purchase your membership