Are you ready to enjoy selling in your creative business?

Creating sales is more fun and takes less time than you think.

You don't have to spend hours mastering advanced business.

It's truly not as complicated as you think.

It's as simple as setting a revenue goal, sharing what you're up to and bringing your creativity through to the selling process.

Then, all you have to do is evaluate to find what's working and do more of that.

That's it.

I walk you through every single step inside the Joyful Selling for Creative Professionals program.

I'll tell you everything you need to know and everything you don't need to do...

So that you don't get distracted.

Right now, you're not sure what you should be doing and because your focus is scattered, you results are inconsistent.

And that's OK.

I will help you with what you DO need to know.

I've helped hundreds of creatives to sell products, and create revenue in their business.

I've found the SIMPLEST way to do it

Enrolment opens again on 7th March 2023.

A Proven Formula

Inside the program, we remove everything from your to-do list except the most basic and vital steps.

The ones you experience the most confusion about:

1, Revenue
2, Marketing
3, Selling

We help you decide efficiently and get you taking action.

The artists, makers, designers, illustrators, vintage sellers, independent retailers, workshop facilitators, subscription box owners, creative educators and creative entrepreneurs applying the process are enjoying marketing and selling more than ever because they are much more in control of how they make money.

A Values Driven Program

You undoubtedly started your business to create more freedom in your life. When you learn how to creatively sell, free from patriarchal and generational scripts limiting how business 'should' be done, you create the flexibility you desire. You get to decide, on purpose, what your own ‘rules’ are. Then you play by them, taking action with ease.

Infusing your unique creative personality into your marketing and sales process helps it feel more natural. When you're at ease, you communicate in a much more engaging way and communication is at the heart of selling.

All you need to focus on is being who you are in your business and creating from what lights you up. When you do this, trust is easily built with your people and that's the foundation of successful marketing.

Two things you need to know...

1, Where you are right now, is perfect. You have everything you need to dive in and get going.

2, Your customers are only concerned with enjoying your products.

They aren't thinking about how long you've been doing this for, how many products you've created or whether you have a colour theme for your Insta. They aren't thinking about you. What this means for you is...

You just need to START SELLING.

So don't let thoughts about not having sold enough, being in confusion over your pricing or the fact that you've still not started your website or email marketing stop you.

Start with the Joyful Selling for Creative Professionals program and we will build this business one simple step at a time.

The 7 day Joyful Selling course

When you sign up for the program, you'll receive immediate access to the complete online course and it only takes 7 days to learn the tools once. Once you're in the program, you're in - for life. You get lifetime access, plus all future updates or additional content are added free of charge.

And the program is guaranteed. You either make your £997 investment back, or we give it to you back. It's that simple.

Module one: Self-Coaching Model
Level up your to-do list and embrace an effective way of taking action to create results.

Module Two: Revenue Goal
Decide your revenue goal once utilising our simple process and practise creating it every month. Your revenue becomes a neutral fact in your business and isn't about proving who you are in the world.

Module Three: Business Belief Plan
Develop your self-concept as a business owner who enjoys selling. Create sales from the passion you have for your products with a clear plan to serve your best customers.

Module Four: Authentic Marketing
A zero ‘should’ approach. No counting numbers or doing anything you don’t want to do. Instead, adapt what you're already doing so you simply share as you go to create demand and build trust.

Module Five: Joyful Selling
A sales process that is part of your creative wheelhouse where you're free to experiment and joyfully compel your audience to purchase.

Module Six: Customer Journey
The exact steps your customers take to purchase with you and how you can trust them to get on with it so you can focus on doing your thing.

Module Seven: Overcome Overwhelm
Process and allow the very normal human emotions you will experience along the way. We don't make ourselves wrong for feeling difficult emotions and we learn how to generate pride and joy ahead of time to infuse into our marketing and selling.

The 20 Minute Roadmap

You want to run your business and live your life at the same time - one doesn't go on hold for the other.

Our industry-changing approach supports you to learn and implement this work in 20 minute focus blocks without guilt or urgency.

The exclusive roadmap is designed so you can personalise it and make it work for you regardless of your circumstances.

We're not going to trigger perfectionist tendencies. Instead we teach imperfect productivity so you can learn by doing.

Our philosophy combines a balanced approach to independent business so you can creatively make money, care for your own wellbeing and spend quality time with your favourite people.

You’re Not Alone

Once you've joined us in the program we are actively by your side and support you to stay on track.

Email Coaching

Get 1 to 1 help as you go through this process. Submit coaching and strategy questions 24/7 in our member's area and get individualized coaching, tailored specifically to you as often as you need - send your first request the moment you sign up.

Weekly LIVE coaching

Whether you're getting coached personally or learning from the coaching of others, group coaching is vital in changing belief systems and increasing your marketing and selling skillset. We coach on revenue goal setting and evaluating, pricing, target audience, marketing content, selling strategy, self-confidence and taking action to meet your goal. These calls are packed with value and allow you to connect with a community of creative business owners on the same path as you. Join LIVE every week, watch the replay in our member's area, or listen to past coaching calls in our private podcast.

Monthly Strategy Sessions

Join one our monthly strategy session to write your marketing and selling plan of action for the month ahead. Ask our guest instructor questions in the Q&A box and share your ideas and feedback. Utilise the simple workbook to keep you focused on creating specific action steps that are doable and relevant to create a clear result.

Bonus Courses

Coach Yourself

This 3 hour class and workbook walks you through using the Self-Coaching Model. Leona breaks down each component of the self-coaching Model and shows you all the common thought patterns and habits that don't serve creative business owners. Learn exactly what to do to quickly increase your chances of taking action to create a revenue result in your business.

Get It Done Goal Setting Process

If you don't know how long it takes you to write an Instagram post or plan a selling campaign then this time blocking approach will provide a solid framework for you to figure out your timings. Instead of worrying about the time you don't have, you become a trusted guardian of the time you do have.

Email Marketing

In this 2 hour class taught by an industry expert, you'll get started with your email marketing and understand why it's important. Utilise the template and planner to get going with ease.


In this 3 hour class and workbook taught by an industry expert you're walked though getting started with wholesale including exactly how to work out your pricing. Then you'll create your sales materials with a useful order template and move onto building your stockist list and utilising online wholesale marketplaces.

A Confident Christmas

Prepare for a stress-free Christmas season so you can sell confidently and run your business calmly in what is the busiest season for many of our members. We help you super think product ideas, create a strong marketing mindset and selling strategy and put it all together into a success plan.

Your Investment

A one-off investment of £997 for lifetime access to the progam.

Payment plan available HERE.

Program Guarantee

Upon joining us, your first goal is simple.

We guide you to apply the process and make your money back.

If you don't make your money back, we give it back to you.

Terms apply.

Here's why it works

No matter your personal background, or how long you've been running your business, Joyful Selling will give you the tools to make money as a creative business owner.

That’s because you’ll learn the principles of selling that I’ve developed over the last 19 years selling everything from unicorn necklaces to subscription boxes to online and in-person workshops.

We give you unlimited coaching so that you get every bit of personalized help that you need to excel in applying the materials.


  • Rosie • Illustrator
    Rosie Johnson Illustrates

    Rosie utilised Ask A Coach to help her create £7,603 in a Kickstarter campaign to bring her card game Natter Matters to life. She says “I found the coaching timely, focused and astute. Being asked questions forced me to interrogate my strategy and gave me a clearer path to success as well as actually helping me define what success would look like. I can’t recommend this highly enough. It’s not the sort of advice you can pick up elsewhere as it’s tailored and you know it’s coming from a trusted source. I know it helped me enormously and I’m very grateful.”

  • Claire • Retailer

    I organised Shiny Happy Christmas: a night full of creative activities with lovely food, drinks and shopping too. We had such a brilliant night and it wouldn’t have happened without your coaching!

    My prevailing thought about myself during the organisation was: 'I can do this'. My thought about the night was: 'It's going to be brilliant!'

    Final revenue created: £1,686.50. I'm proud of myself.

  • Nicola • Illustrator
    The Adorned Page

    I have achieved my January revenue goal, I have set up a mailing list with over 60 subscribers, I have created 6 new products and I am currently working towards launching my website.

  • Letitia • Artist
    Mrs Bertimus

    I have achieved my set income goal for several months in a row. This approach to my creative business has helped me to create a sense of consistency and direction that has really boosted my confidence and focus. I felt overwhelmed recently so I went to a group coaching session and afterwards I photographed and listed an original painting and it sold within 10 minutes.

  • Colette • Illustrator
    The Paper Lobster

    A direct result of coaching myself to reach out to a celebrity was my t-shirt being worn on lunchtime TV. This resulted in over 200 sales of that one design in less than two months. It is now consistently my best selling product.

  • Ella • Designer
    Miss Ella

    I've just double triple checked this month's revenue numbers as I didn't think they could be right. Above and beyond what I thought I would do and they go over the (in my wildest dreams) number I wrote on a post-it note and stuck to my Mac last month. I realised I'm in a place where I've actually streamlined my process. There is more work to do on that streamlining but in a time of such worry about the future this has really brought confidence!

  • Alex • Embroidery Designer
    Elara Embroidery

    I've used the tools from the membership to launch a new embroidery as a kit and pattern. I shared my progress on Instagram and email and self-coached when I felt myself stalling. September is already my best revenue month ever by far.

  • Olli • Designer
    Nido Handmade

    Through self-coaching I realised I wasn’t promoting some of my earrings because they were fiddly to make. So I set the intention ‘I want to sell these earrings’ which helped me feel determined so I changed how I made them and then Etsy approached me to include that listing in their November sale for a chance of being promoted. I updated the listing to the new version of the earrings before the sale, and I've sold loads! I went from creating £0 revenue in 6 months with this product to creating £80 in one week.

  • Jennie • Illustrator
    Jennie Sergeant Illustrations

    My revenue goal in November was £1,000 and I created £1039. I am really proud of myself, actually. The last few months have been really tricky and I have felt like giving up several times. And then this past month, with a plan and the belief in the process, I have been much calmer, methodical and have made more money.’

  • Kim • Visual Artist
    The Grunge Monkey

    With determination from myself and help from Leona in Ask A Coach I have progressed in my business. In October, I took a total of £1551.20 in sales so I am up by £205.18 from last month. I sold 58 items, within that 16 hoodies, 6 up from last month. My plan was to sell more hoodies this month so that is a win. My returning customer rate was 25% of my sales and I am very happy about that. I am most proud of the resilience I have built towards taking action when It felt really uncomfortable. I did still feel all the self doubt but I kept going and focused on the tasks in hand because I want to maintain the same enthusiasm and belief in my products despite whether I sell any or not.

  • Michelle • Crochet Designer
    Dora Does

    My revenue goal was £1500 for patterns in November. I created £2197. This was my best month ever for pattern sales. I didn't have a big launch either. Thanks to the coaching, I've now got a spreadsheet to look at the numbers and I also use the evaluation process so I can see how I created the sales.

  • Nona • Jewellery Designer
    Studio Pepita

    At my first market I made £100 and at my most recent market I created £800 and it’s my selling ability that has increased the revenue. As I've done more markets, the confidence I've gotten has allowed me to step into the role of helpful sales person. I no longer feel like just by being at the market, I'm somehow 'forcing' people to buy from me. They want to buy from me, they like my products, and I'm simply here to help them make the right choice.

    I've really tuned into the 'joyful selling' work, serving my customer and using the model when I'm falling into unhelpful thoughts to keep me on the confident, empowered track that helps me to sell in a way that feels good for me.